Vocuppa Café has marked another exciting phase in its Vietnam expansion with the opening of three café outlets in Dong Nai and Nha Trang, reinforcing the brand’s strategic growth in one of Southeast Asia’s most dynamic lifestyle markets.
The expanded footprint reflects a nationwide strategy to strengthen brand visibility, engage
diverse customer segments and position Vocuppa as an accessible lifestyle café across key urban and emerging markets in Vietnam.
Held on Jan 22 and 25, the openings highlighted Vocuppa’s dual-track growth model, combining company owned outlets with franchised partnerships to support expansion while maintaining brand consistency.
Attended by directors of Seacare Global Investment Pte Ltd (SGI), Burgundy Investment Holdings Pte Ltd (BIH), Seacare Group principal officers and key Vocuppa staff, the visits also coincided with other Group milestones such as the launch of Crest Furniture Factory and Yummy Cơm Gà Singapore.
Go! Mall Dong Nai – Jan 22
Vocuppa’s equity-owned outlet at Go! Mall Dong Nai marked its continued expansion into Vietnam’s industrial southeast. The opening was officiated by Mr Lau Wah Ming (Director, SGI) and Ms Shena Foo (Director, BIH).
Ly Tu Trong, Nha Trang – Jan 25
Ly Tu Trong café is Vocuppa’s first franchised outlet in the city, tapping into strong tourist traffic
and the area’s vibrant café culture.
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Go! Mall Nha Trang – Jan 25
The second equity owned outlet in Nha Trang was officiated by Mr Lau Wah Ming and Mr Lim Chye Teen (Director, SGI).
The mix of equity and franchised outlets reflects Seacare’s strategy of combining strong brand
stewardship with local market expertise. With outlets now spanning southern, central and northern Vietnam, Vocuppa is well placed to tap into the country’s youthful demographics and growing café culture.
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